Don't Forget!
Everything in an interview is on the record. If you don't want something taped or printed, don't say it! 		Live television
   In many communities, the top-rated television program is the locally produced talk show. In most cases, the talk show hosts book their own guests and are eager for new stories to interest their viewers. Your organization could have the angle they want.
   Here are some guidelines for taking advantage of television opportunities:
   Schedule - Like many in the media, television people are often overworked and underpaid. When approaching them, get to the point. Call the host or news director and explain why and when you want to be on the show. You should expect to schedule these appearances four to six weeks in advance.
   Appearance - Many of the rules that apply to talk radio also apply to television, with one major exception: Image is everything! When appearing on television, give careful attention to your appearance.
   Support materials - Because television is a visual medium, consider having pictures, video clips of children, children's artwork or something about your program or issue that will catch the eye. Consider putting relevant statistics in graphic form. Discuss options with the host or producer prior to taping.
   Capture their interest - Local news programs are always looking for positive "puff" pieces to surround the typical hard news of the day. Always invite television news to cover your event. Call several stations and reporters until you find someone who is interested.

ACTION AGENDA:

You're on the air!
Red Bullet Speak directly to the reporter - it is less intimidating than looking at the camera.
Red Bullet Sit up straight and lean slightly toward the interviewer; don't cross your legs.
Red Bullet Have your hair neatly combed.
Red Bullet Avoid distracting earrings or busy ties.
Red Bullet If wearing a coat, sit on your coattail (this will hold your shoulders back).
Red Bullet Wear a bit of face powder (You will be under bright, hot lights and there is a perception that someone who is perspiring is not telling the truth.)
Red Bullet Keep your hands casual and motionless on your lap; don't fidget or clinch your fists.
Red Bullet Wear a solid color but not black, white or light pastels. Avoid glossy and reflective colors. Pink, green, tan or gray all photograph well on television.
Red Bullet Avoid busy patterns such as herringbone, checks or stripes.
Red Bullet Never say "No comment." It looks like you are hiding something.
Red Bullet Always give viewers a contact name and telephone number for more information.
Red Bullet Request a video copy of your interview for review and critique purposes. You will get better each time!


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