Radio and Television A broad audience Talk radio Live television Action Agenda: You're on the air! Airing public service announcements Radio PSAs Television PSAs Action Agenda: Distributing radio or TV PSAs
	A broad audience    Local radio and television stations often have talk shows or other community-based programming that generates lots of interest among listeners and viewers. These public affairs shows are always looking for ideas and they are a good way to reach a broad audience.    As with other forms of media, getting a spot on radio or television is not as tough as you might think. Here are some general guidelines: Contact the producer of a radio or television show that you think will be interested in your message. Suggest that a spokesperson from your organization appear on the program. Send a follow-up letter and a packet of information on your group or issue. Follow up with a phone call. Be helpful. Explain why this program or issue would be of interest to readers/viewers.
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